When discussing mental well-being in the media, the image of what a journalist ‘should’ be is particularly challenging in getting a meaningful conversation started. Dedicated to the mission as truth-tellers, journalists are assumed to be willing to sacrifice their own well-being for their jobs. 

How to stay mentally healthy as a journalist is a topic that is increasingly being discussed. Even before the COVID-19 pandemic hit our profession, journalists were struggling with trauma, stress and burnout. I’m a coach for three years now and the demand for guidance is growing. At the same time, there is a proliferation of (life) coaches and it’s important that you find the one that matches your situation best. 


Who is it for?   

  • are you going in the right direction but you’re feeling less inspired about your work lately? 
  • Are you working remotely (maybe due the pandemic?) and you’re struggling with productivity?  
  • are you constantly looking for the right work-life balance and need advice on how to actually make it work? 
  • Do you want an outsider’s perspective (and honest and constructive opinion) because you’re struggling to see the version of you that others see? 
  • Is the global pandemic really getting to you on a level that thinking about the future makes you feel paralyzed? 
  • Are you struggling with the topic of inclusion and need help with finding out how to create more equity in your work?

If any or all of these questions resonate with you, the coaching is for you. No matter how often you’ve tried to fix things for yourself (or with professional help), there is always another way.

Let me help you find it.  


My clients are: 

  • Newsroom managers who feel burned out and need guidance to (re)discover the purpose in their work; 
  • Media startup founders who struggle with their mental well-being while building a business; 
  • Freelance journalists who have been working in isolation due to the pandemic and need advice on working remotely and dealing with their mental wellbeing; 
  • Managers, editors and freelancers in media who want to learn more about inclusive journalism and want guidance on the topic. Inclusivity is directly related to well-being. 

“Sanne gave me in-depth feedback and wonderful advice for future considerations relating to a dilemma about inclusion. She really takes the time to provide help and I appreciate the work she does with inclusive journalism.” 
Johanna Flashman, freelance traveljournalist.  


“Sanne is very relaxed as a coach. She offers a personalized approach and there is enough space to talk things through to find out what works and what doesn’t. From my experience, the one-to-one counseling often doesn’t work in a standard health care institution and it made all the difference to me. I am now comfortable in my own skin and can apply the things I learned with Sanne myself. Really very nice!” – Tessa Mol, senior producer and dj, Kink Radio.

What to expect?  

As for mental well-being, there is a ton of information available online and lots of Instagram influencer coaches who are eager to get your money. Most of the time, it’s not about a lack of knowledge that we don’t succeed in changing our behaviour. It’s often that we don’t know how to access the knowledge and experience that’s already inside of us.
In my coaching, I focus on:

  • A solutions-focused approach with a clearly defined request for help; 
  • Finding a solution by using mind and body; 
  • Empowering you to continue on your own and not making you dependent on coaching;
  • Setting boundaries and creating routine & discipline.   


  • A coaching session of 1,5 hours costs USD $160. In the case of five sessions or more, the rate is USD $150 per hour. 
  • I’m open to discussing the rate for people who live in a low-income country.  

Why work with me?

  • First of all, maybe we match, maybe we don’t. That’s why I do an introduction call to find out. There are so many coaches nowadays and it’s important to find the right one; 
  • I studied holistic lifestyle coaching at the Academy for Holistic Coaching in Bilthoven, The Netherlands, and I graduated in 2018. I’ve learned to guide people from a holistic point of view, with care for thinking, feeling, physical and energetic well-being and with attention to meaning and purpose. 
  • I’m working in media for 15 years, in several managerial positions in The Netherlands, and since 2019 remotely as a freelancer in Southeast Asia; 
  • I started developing a spiritual practice 12 years ago, next to my work in media, and I use the knowledge and experience from my yoga teacher trainings and Vipassana meditation practice in my coaching;   
  • I studied decoloniality at the University College Utrecht and became acquainted with the most current debates around decolonial critical thought, in particular in relation to the communal and the healing part of antiracism. 


Book your session

  1. Schedule a 30-minute call (free) in the calendar below to see if I’m the type of coach you’re looking for;
  2. I’ll reach out to you to confirm the time and date; 
  3. If we decide to work together, we’ll define your main question/ request for help and schedule 5 to 7 sessions of each one hour.