About

Why work with me

Welcome, and thank you for being here. Many people in positions of responsibility sense that their current ways of leading or telling stories no longer sustain, but they lack clear language and frameworks, or the self-confidence to make decisions.  That’s where I come in. 
My background is in journalism, media strategy, and research, with a strong grounding in wellbeing and decolonial theory. Over the years, I’ve worked across public broadcasting, digital-native media, NGOs, foundations, and academic spaces, often in international and cross-cultural contexts.
I support people who must make (ethical) decisions in complex environments, often under uncertainty. I help them slow down and detect blind spots. I don’t provide quick fixes or ready-made answers, but I do deliver templates and act as a thinking partner to guide you through. Asking the uncomfortable questions often leads to better decisions. Clients often come to me because their narratives are insufficient or outdated, they are navigating complex power dynamics or polarized debates, they want to act responsibly, without reproducing harm, or they need space to think before acting, not more noise or pressure. 

WhO I work with 

I work with editorial, media, and communications leaders who are responsible for narrative decisions, including journalism, media organizations, NGOs, foundations, and public-interest institutions. Most of my clients are values-driven and internationally oriented, and work in complex environments. I’m a good fit if you are navigating uncertainty or transition, and want depth and clarity before making decisions.  

Why we exist

Inclusive Journalism exists as a platform for training, research, and reflection to support ethical and responsible decision-making in journalism and leadership, especially where decisions carry ethical or reputational consequences. Our work is grounded in journalism, but extends well beyond the newsroom. We focus on how people understand power and deal with complexity, to make choices without causing harm or oversimplifying. 

What we do

Whether you work in journalism, media, or public interest leadership, Inclusive Journalism brings together different practices:

  • Editorial reflection through the newsletter (archive) and Cracks Magazine, offering lenses to navigate complexity.
  • Training and workshops on Solutions Journalism, Complicating the Narrative, and related editorial approaches.
  • Mentoring and coaching for professionals who need thinking support while navigating complex work and leadership decisions.
  • Longer-form programmes, including courses and retreats.

All formats are connected by a shared focus on rigor, ethical responsibility, constructive storytelling, well-being, and working with complexity. The Ethical Practice Loop reflects how understanding power, making rigorous choices, and responsible leadership are interrelated and non-negotiable.

Who is behind this

Inclusive Journalism is a platform, but it is shaped by the experience and practice of its founder, Dutch journalist and media professional Sanne Breimer. After the 2020 Black Lives Matter protests reignited debates about media diversity, Sanne set up Inclusive Journalism based on her 15+ years of experience in media, working as an editor-in-chief and manager in Dutch public broadcasting (FunX Radio, NPO Lab, Omroep Human) and later with international media organizations.

Alongside her work in media, Sanne has trained in reflective and embodied practices, including yoga, meditation, and holistic lifestyle coaching. These inform how she designs learning spaces, works with resistance, and supports people whose work involves difficult decisions.

Inclusive Journalism also works with a small network of writers and practitioners. Alumni of the Writing for Transformation programme regularly contribute to Cracks, the platform’s editorial space for reflection and critique. This collaborative dimension allows different voices and multiple perspectives to inform the work without turning it into content production.

ETHICS

Funding and independence
Inclusive Journalism is self-funded through training, research, and advisory work with media organizations and networks. This includes collaborations with organizations such as Sembra Media, the Thomson Reuters Foundation, and the European Journalism Centre.

The newsletter and editorial work remain independent. Readers who wish to support the newsletter can do so through a paid subscription.

GET IN TOUCH

Send an email: sanne [at] inclusivejournalism [dot] com